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#017 Investment Alert: EnParadigm Performance Solutions

Mon, 15 Feb 2021 07:21:08 GMT

A new addition to our Portfolio - EnParadigm Performance Solutions !

We, at Cornerstone Venture Partners Fund, are proud to announce our latest investment from Fund-I, in EnParadigm Performance Solutions: Sales Intelligence platform for Frontline workforce.

Find our detailed media release here.

Core to our focus, EnParadigm has a pure-play enterprise SaaS business model with two distinct products - SmartSell and LaunchPad.

SmartSell is the Sales Enablement platform that empowers the sales team with the right content at the right time to close a new sale, up-sell and cross-sell.

LaunchPad is a digital platform to train and upskill the sales team to improve thier productivity by 20%+ and in-turn reduce the attrition of commission-based frontline staff by upto 50%

Powered by proprietary AI-algorithms, both the products provide highly contextual and personalized content to the user based on his/her strengths and ability to sell a particular product.

The Company has built an exclusive library of sales training content in 8+ languages that is easy to consume on the go (short format videos) and intelligently delivered to the user at the right time in the right context.

Why we invested in EnParadigm ?

  1. Strong founding team - John, Hanuman, Arun and Kumar together bring the perfect blend of product management, technology and enterprise sales domain experience. Their leadership give us immense confidence to back them with our capital and expertise
  2. Enterprise SaaS - SmartSell and LaunchPad products are pure-play eSaaS products, built on scalable technology, providing strong recurring revenues using a per-user per-month pricing
  3. Extremely scalable and cost-efficient business model - a single enterprise customer brings 10,000+ users. The LTV:CAC ratio is significantly improved due to multi-year contracts and smaller sales cycle
  4. Unmatched product capabilities - powered by AI with strong potential to leverage the learnings from each product as a feedback for the other product (Eg: based on a sales persons’ capabilities determined by LaunchPad, he/she can be assigned to a particular product, geography and customer segment by SmartSell to maximize sales)
  5. Large & Growing Market Opportunity - The total organized global frontline workforce is estimated to be in the range of ~30-40 mn people, of which ~10+ mn workforce is in the emerging markets of SEA alone, leading to an untapped market opportunity of over US$ 2 billion
  6. Potential for Category Leadership - A strong product roadmap to build this into an end-to-end Sales Intelligence and Automation platform for any front-line heavy enterprise + DIY tool for SMBs puts EnParadigm Solutions in sweet spot to become an industry leader in Sales Intelligence solutions

We look forward to building a global-scale Sales Intelligence platform together with the Founders !

~ Vatsal Bavishi

Learn more about: CSVP Fund | CGES Index | Enterprise SaaS

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